Practical Product by Design
The Foundations of Product Management for Agile Teams
Learn the foundations of product management for agile teams, including the importance of contextualizing frameworks against the product lifecycle, the core competencies and practices of customer-problem identification and solution discovery, decision support metrics to measure for growth and scaling, and how to action your product roadmap to achieve business objectives.
It’s what we consider a foundational course in enabling the drive towards value realization and adopting an outside-in perspective.
Module 1 Introduction Foundations of Product Management
Meet Your Instructors
Course Expectations.pdf
Lesson 1: What Is Product and Product Management?
Lesson 2: Product Myopia and The Four Myths
Quiz
Lesson 3: The Product Lifecycle
Module 1 Assignment to Submit: Product Launch Failure
Fireside Chat: "R&D Alone Will Ensure Our Growth"
Module 1 Optional Resources
Module 2 Introduction: Design Thinking Customer Discovery
Lesson 1: Why Research?
Lesson 2: Types of Customer Research: Observation, Ethnography and Contextual Inquiry
Quiz
Lesson 3: Planning and Conducting Customer Research
Lesson 4: How To Create Behavioral Impact Personas
Lesson 4 Reading Assignment: "Behavioral Impact Personas for Human-Centered Portfolio Strategy"
Lesson 5: Customer Journey Mapping
Module 2 Assignment to Submit: Create a Behavioral Impact Persona
Fireside Chat: Customer Identification and Journeys
Module 2 Optional Resources
Module 3 Introduction: Agile PM Road Mapping to Releases
Lesson 1: Jobs-to-be-Done
Lesson 2: Creating Alignment Between Strategy and Execution
Lesson 3: Prioritization and Sequencing of Epics
Lesson 3.5: Prioritization and Sequencing of Epics Additional Material
Lesson 4: Building and Future-Proofing the Product Roadmap
Quiz
Lesson 5: How To Impact Map
Module 3 Assignment to Submit: Impact Map Your Existing Epic Backlog
Fireside Chat: 3 Horizons
Module 3 Optional Resources
Module 4 Introduction: Measuring and Managing Product Effectiveness and Growth
Lesson 1: Why Metrics Matter
Lesson 2: Types of Metrics (Strategic/Product/Operations), Leading and Lagging Indicators
Lesson 3: Strategic Metrics (Defining Objectives & Key Results)
Lesson 4: Product North Star Metrics
Quiz
Lesson 5: How To Create Your Product North Star Metric
Module 4 Assignment to Submit: Create Your Product North Star Metric
Lesson 6: Operational Lean/Agile Metrics
Fireside Chat: Measurement and Growth
Module 4 Optional Resources
Empathy matters |
Product innovations |
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Take this course if you...
Product Management roles manifest in organizations in wildly different ways. Often, a person’s perception on what products and product management is, comes directly from how they are exposed to the role inside a functioning system. In those instances, we have discovered that a gap tends to exist in Product Managers’ understanding and application of foundational product principles versus delivering features on time based on an annually funded project set.
We have created a practical Product Management Foundations course to help close some of these gaps between organizational customization of the role to a more industry-standard understanding of the role. We did this to help create a better, industry agnostic understanding of product principles and how to place a lens of delivering value to a customer over every product decision you make. This class is best for early-to-mid-career Product Management professionals who are looking to expand their product skills or for mid-career professionals who are looking to make a change to Product Management but might have a technical or Marketing background.
Your learning experience will consist of frameworks delivered via video lectures, real world examples, tailored assignments and quizzes, discussion boards, and instructor engagement via weekly office hours and personalized assignment feedback.
We offer registered learners access to the course for 90 days. Learners can expect to dedicate 4-6 hours per week. The course consists of 4 modules and the average time it has taken for a learner to complete the course is 30 days.
Learners may request an extension to the 90-day availability, to accommodate for business and personal conflicts that may arise during the course timeframe.
William Haas Evans and Jamie Bernard will be your instructors. You learn about their backgrounds in the Who We Are section.
Yes! You can create profiles, collaborate with other learners, engage in discussions, post questions, and interact with the instructors.
Participants will need the following to access the Product Strategy program:
1. Valid email address
2. Computing device connected to the internet (Mac/PC/laptop, tablet or smartphone)
3. PDF viewer to access content such as documents, spreadsheets, presentations, PDF files, and transcripts
Yes. Participants will receive a digital certificate of completion. This digital certificate can be shared with colleagues and posted on LinkedIn.
If your purchase was made within 2 business days and the course has not been accessed, we might be able to process a refund. If you do not meet these criteria but would still like to verify if a refund can be processed, please contact us.
“ I would highly recommend this course to my peers and colleagues in the industry. Over the years I have taken various courses on this topic, but found this to be the easiest to follow with clear practical examples and easy to follow explanations. Kudos to the Kuroshio Consulting team for putting this together.”
Siddhartha P. (Vice President and Chief Information & Technology Officer)“I would give this a gold star rating of 5/5. I rated 5 stars based on content, expert instructors, engagement, and resources. My class experience turned out great - an excellent value for the price. This is one of the best online courses that I have taken in my career and the instructors are solid - they are seasoned Product Leaders, so they use real time examples to explain the concepts, have exceptional teaching styles, and covered a range of topics. The instruction is clear and the fireside chats were excellent. On top of everything, it is very practical, and the templates, quiz, assignments, and explanatory videos are very helpful in taking concepts and applying them to the job. An excellent course that I highly recommend for early to mid-career professionals looking to enhance their product management skillset.”
Navin L. (Senior Manager, Health System)“I would give this course a 5/5. I have been looking for a course like this for a while. This course covered all my needs. It is very practical and the templates and explanatory videos are very helpful in applying this to what I am doing in my job. You can see the instructors' expertise through this course. I would highly recommend this course!”
Salima A. (Manager, Data & Information, Enbridge)“5/5 course - a must take for all levels of product management, especially those transitioning from other positions. As an agile coach responsible for helping product managers of all levels in the organization and varying levels of experience I feel reinvigorated by the course. There is a treasure trove of practical examples mixed into the detailed course work that will provide a 360° view into product management. Kuroshio has hired the right mix of talented practitioner and educator skills to put on a great course. I don't believe any person in product management wouldn't find some value in this course work and I will take it back to my client as a recommendation for external learning opportunity to keep them aligned to their project to product transformation. ”
Ross B. (Chief Enterprise Architect & Agile Transformation Leader)“It is rare that I take a course that I can implement immediately but this one is pragmatic to the core. This course is broken down so well and the fireside chats were such a good touch, I really felt like I was there. I also loved that I was asked to do an exercise for each section (there's four) so I could practice what I had learned. The instructors and experts leading this course are highly adept and very passionate about this work and it shines through. Jamie Bernard explains MVP and her frustration with them being used incorrectly struck me deeply. I loved hearing her talk about them as an experiment first and foremost. In one of the modules, Will said "life is too short to build something nobody wants." It hit me so hard that I had to pause, write it down, and do some immediate soul searching. The last module that detailed metrics was the most practical and applicable for me. I'm not actually a product person but I'm leading an organizational transformation so I'm primarily focused on operations and strategy. Overall, this entire course was so fresh and different. 5/5 starts and would recommend!”
Sarah S. (VP Agile Operations, ConstructConnect)“I've been fortunate enough to participate in training opportunities offered by Kuroshio Consulting, and I can tell you I was equally excited to take their newest course, "Practical Product by Design: The Foundations of Product Management for Agile Teams." The instructors know the material better than anyone and can clearly present frameworks and methods that create shared understanding and a common language of innovation. Every product and design leader who needs their teams trained in the foundations of product practices and mindsets should take this class! Definitely worth the value.”
Charles P. (Director of Product Design, R&D, CCC Intelligent Solutions)